Today marks the start of Fairtrade Fortnight. ‘Take a Step’ for Fairtrade is this year’s campaign call to people in the UK to engage with the Fairtrade Foundation’s vision of an even bigger movement for positive change on unfair trade, including making the switch to buying Fairtrade.
Starting today, the Fairtrade Foundation is challenging the public to take a step in the right direction by thinking about what they can do every day, every week or every month throughout 2012 to make a difference to the lives of farmers in the developing world who produce the products they buy – whether that be choosing to buy a Fairtrade coffee on the way to work, or making sure their weekly shopping baskets contain one or two more Fairtrade products like Fairtrade tea or bananas, or encouraging their friends and family to switch to Fairtrade.
The Fairtrade Foundation and its supporters have every confidence that the target of 1.5 million steps is achievable, as Fairtrade is still on trend in terms of the concerns of the UK public. According to latest TNS figures current awareness of the FAIRTRADE Mark is 77%. Results of a global study of 17,000 consumers carried out for Fairtrade International by international opinion research consultancy GlobeScan, released in October 2011, showed that Fairtrade is the most widely recognised ethical label globally. Six out of ten consumers in the UK (59%) believe their own shopping choices can make a real difference to the lives of farmers and workers in poorer countries and four out of five (83%) say that they look to companies they deal with to help in reducing poverty through the way they do business.
Visit www.fairtrade.org.uk/step for further information on how to get involved.