Loaded Magazine’s ex-editor condemns lad mag culture in act of repentance

Very occasionally I read about a conversion experience that totally grips me.  Today has given me one of those moments.  This time the conversion has not involved finding Jesus, but it has still provided an incredible story of turning your back on a former life.

Martin Daubney was the longest serving editor of Loaded, considered by many to be the original Lads Mag.  Its mix of laddish humour, features, football and most of all sex won him numerous awards, but also huge numbers of critics.  Daubney says:

“we’d spent a lot of time and money talking to our readers in research groups, and they’d repeatedly said Loaded’s winning formula should be ‘more birds, less words’.

“The average Loaded reader — largely white, working class, 20-something blokes — had a simple palate, so we gave them what they wanted.

“To me, it was harmless fun, dictated by market forces.

“What’s more, I was paid more money than I’d ever earned in my life to do it. I’d always dreamed of editing Loaded and vowed to do whatever it took to stay there.

“I never stopped to consider issues like the crass sexualisation of women.

“Moral naysayers were party poopers, and if they attacked me, I’d attack them back — harder.

“Back then, it never once occurred to me that we were objectifying women or doing any harm. I fiercely denied that Loaded was a ‘gateway’ to harder pornographic magazines.

“When I became editor in 2002, I realised all our readers really wanted was acres of flesh.

“The trouble was, the more we gave them, the more they demanded — and the racier we had to become in order to satiate their desires. But it was the arrival of mass broadband internet in the mid-Noughties, fuelling a massive and uncontrolled access to hardcore porn, that changed everything.

“Loaded’s sales plummeted, so we turned up the volume even further in a desperate bid to stay alive.

“When you go down that road, there’s no turning back. The magazine was getting grubbier to the point where even I didn’t want to be seen with it on the Tube.”

He goes on to talk about his dramatic change in views when he became a father:

“I started seeing the women in my magazine not as sexual objects, but as somebody’s daughter. Some of Loaded’s models had children themselves, and I’d think ‘what’s your kid going to think of you when they’re old enough to understand Mummy used to get her boobs out for a living?’

“To think that the girls who posed for our magazine had once had their nappies changed, had once been taught to take their first steps and had once been full of childlike hope . . . it was almost heartbreaking.

“I was confronted by the painful thought that maybe Loaded was part of the problem. Was it an ‘enabler’ to young teenage boys who’d consume harder porn later, in the same way dabbling with cannabis might lead to stronger addictions to cocaine or heroin?”

In 2010 Daubney decided he’d finally had enough and quit his job to become a stay-at-home father.  He finishes by attacking those who produce internet porn and the Internet Service Providers:

“Offering excuses for pornography when Loaded was attacked left me feeling cheap and hollow. I became a person I wasn’t, and, looking back, one I didn’t like. Today, I find myself agreeing with some of my fiercest former critics.

“Let’s be clear: you can’t ever ban pornography. Like tax and Tory U-turns, it is painfully unavoidable and lots of consenting adults consume it of their own free will. But we must tighten up the current laws to make it unavailable to children, as it can be so damaging.

“It sells boys the debasing view of women as one-dimensional fakes: fake boobs, fake hair, fake nails, fake orgasms and fake hope.

“How will these tainted children be able to interact with real women later in life if the first ones they ‘meet’ are on-screen mannequins? By allowing children free access to pornographic images, the next generation of young men are becoming so desensitised, I genuinely fear we’re storing up an emotional time-bomb.

“Today, it’s never been easier to get your hands on porn of the most grotesquely graphic nature, yet absolutely nobody admits responsibility.

“And most shocking of all is the total lack of moral accountability displayed by the internet pornographers when it comes to supplying their product to minors.

“Yet the internet pornographers laugh in the face of this, and the internet service providers (ISPs) wash their hands of the problem.

“It’s like saying supplying a drug is ok so long as you don’t manufacture it. There’s no accountability, and it needs to be cleared up, fast. Isn’t it time the ISPs were held to task?

“Looking back, I think magazines like Loaded did give young men a ‘taste’ for soft porn that led to deeper and darker desires. But we operated in a bygone, almost innocent age compared to today, when internet pornography is being pumped out on an industrial scale — straight into the bedrooms of our children.

“The internet and its morally redundant pornographers have changed all that. It is time our policy-makers cried ‘enough!’ and banged them to rights.

“Two years after my exit, I can finally admit that I was part of the problem. By speaking out, in some tiny way I hope to be part of the solution.”

You can read Martin Daubney’s full story at the Daily Mail’s website and I strongly recommend that you do.

If those needing ammunition to persuade the ISPs to make the protection of children a priority by requiring customers to actively choose to access adult content and allowing them to easily protect all of their internet enabled devices, then surely this is it.  If someone who has been so close to the action demands change, then how much more evidence is required?

As I’ve written about before, If the ISPs continue to drag their heels on this issue (which the majority appear to be doing) then we need the Government to not back down but follow through on its intentions to make them change the system.  If you haven’t done it already I would encourage you to sign the Safety Net petition, which now has over 84,000 signatures.

If further evidence was needed as to the way our culture continues to be sexualised, there’s been an outcry on Twitter this weekend over some of New Look’s latest T-shirts for men with scantily clad women on them such as this one of Kelly Brook in a see through top (blurring my own).

New Look has a history of working with charities and states that its charitable foundation works to make a difference by “helping people to help themselves and their friends by tackling anxieties linked to such issues as eating disorders, obesity, body image, bullying, alcohol or substance abuse, sexual health, domestic violence or gun and knife crime.”

All good and I support such work, but how can they be doing this on one hand and then on the other encouraging men to wear T-shirts that display large images of women that aren’t far off what you’d expect to see on Page 3 of the Sun.  Something definitely doesn’t add up here.  You can read a more detailed response to this here and there is also a Facebook page asking New Look to withdraw their T-shirts.

I know a GP who has teenage girls coming to see them because they’re worried that there is something wrong with them because their genitals don’t look like those they seen when they’ve looked at porn on the internet.  There’s nothing wrong with the girls but their anxiety about their body image has gone much further than just whether they’re thin or pretty enough.

If things have changed this much in the last ten years, how much further do things have to go before we truly appreciate the mess we’re in?



Categories: Campaigning, Children & families, Sex & pornography, Uncategorized

Tags: , , , , , , ,

7 replies

  1. Excellent article Gillan. The more the media promotes porn the more young and middle aged men want porn. The women have their features airbrushed on the photos so young girls and women think the perfection which is really distortion is real. As one Hollywood star said, “… if only, most of the end result is not me”. A perverted copy of the real thing. This leads cosmetic [read Frankenstein] surgery, with some terrible and tragic results occurring as in Leslie Ash’s lip allergic reaction to a lip filler injection in 2002. Never mind the aged Hollywood actresses grotesque face and body lifts which make them look like caricatures of the sex orientated style Barbie Doll. Gross. Very very sad.

    Sex has become the most profitable commodity ever. Promoted, distorted and hobnobbed as the normative way to be, with immoral men and women making loads of money at the expense of children, boys and girls, young women and, yes, young men. Christians and all self respecting folk can and should act out against it.

    One last point. You said the women were are Mothers, Sisters, Aunties, Cousins and Girlfriends. Indeed they were and are. But a point to the women who support or giggle at such activity and thoughtlessness – the men ogling and going to sex trade brothels, reading and demanding porn are Dads, Brothers, Uncles, Cousins and Boyfriends. Sad.

  2. This was an excellent and encouraging article. The only thing I wasn’t sure about was the conclusion that ISP’s should be pressurized to give the option to block porn. Why do I disagree with this? Because it’s not possible. I suspect that is why the ISP’s are dragging their feet. How could it be possible? A list of blocked websites? New websites and mirrors of existing website go up all the time. Analysis of images? That could work to an extent, but how does it distinguish a naked body in a medical context from a naked body in a pornographic context? Even if they did something like limiting all pornography to .xxx domain names (easy to block a certain type of domain), and inflict major penalties on those who put up porn on other domains, that would only work if the internet was limited to a single sovereign government. How does the uk govt impose penalties on an Italian site contravening their law? The ISP’s could do a bit more, but really it would just give a false sense of security to the parents.

    The reality is, if you have an internet connection, you have access to porn. Instead of fighting the ISP’s parents and churches should be educating their children about the damage porn does to those involved, and those watching it, and they should be ensuring (as best as possible) their kids don’t have access to the internet outside of public areas in the house.

    • Good point. Ethics and morals have to be firstly parent [religious or not] led, then education, then societally led.

    • Parents shouldn’t be washing their hands of this. Like you say parents should be educating their own children and making an effort to look after them, but the ISPs could be doing a lot more to make their job easier.

      Filters are never going to be 100% effective, but if you make it much harder to find then there is less chance of children stumbling across it accidentally. If you’re deperate to look at porn then chances are you’ll find a way to access it.

      There are pretty reliable filtering systems around and ISPs are using them already for mobile devices. The mobile phones industry has adopted a self-regulatory model using an “adult bar” to restrict access to inappropriate content for under 18s, so there should be difficulty in adapting it to home internet access.

      That’s my take on it.

  3. I am glad that Mr Daubney has “seen the light”. In his article in the Daily Mail he confirmed that, when asked if he would wish for his daughter to pose topless, he said yes. He admitted that he lied. I remember challenging him on how sexist his magazine was some years ago, and he defended it. It will now be easier to challenge this sexist culture and harmful images now Daubney has accepted that the objectification of women is wrong.

  4. Further to my previous comment, I wish to add that Martin Daubney failed to mention that his wife is the editor of Page3.com. Although her views may not necessarily be that of her husband’s, it is strange that she earns a living through something her husband views as “immoral”, “shameful” and “a necessary evil” and “not on his life would he wish his daughter to be a topless model”. I noticed Mr Daubney writes articles for The Sun which publishes photos of topless models. So Mr Daubney is still indirectly benefitting from that which he has stated he has such a low opinion of.

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